Karlatornet

Karlatornet isn’t just another building, it’s set to become Scandinavia’s tallest skyscraper and a bold new landmark on Gothenburg's skyline. More than a collection of apartments, it's a vertical community designed for those who want to live above the ordinary. With world-class architecture, breathtaking views, and a vision to redefine urban living, Karlatornet is where modern city life meets sky-high ambition.

Leads

+100%

Cost per click

-210%

Click trough rate

+87%

Services performed

Facebook Ads / Linkedin Ads / Google ads

The challenge

Selling exclusive high-rise homes in a cooling market? Not exactly a walk in the park. As interest rates climbed and buyers hit pause, Karlatornet needed more than just ads, they needed attention from the right people, at the right time, with the right message. Challenge accepted.

“Hey helped us reach the right audiences through a well-crafted strategy… I can highly recommend Hey as a digital partner.”

Malin Haag, Sales Manager, Karlatornet

The power move

Enter Hey. We launched a sharp, high-precision digital campaign across LinkedIn and Meta, zeroing in on the Swedish and Norwegian markets before extending our reach across key spots in Europe. Why stop there? We added Google Ads into the mix, fine-tuned every tactic, and made sure Karlatornet wasn’t just seen, they were noticed.

The turnaround

Results? Oh yes. We didn’t just increase lead generation - we doubled it. Fast. A 100%+ spike in leads meant more eyes, more interest, and more viewings and not to mention a whole lot of possibilities for Karlantornet. All while slashing click costs by a jaw-dropping 210%. More traffic, less spend, and a steady stream of qualified leads ready to meet Karlatornet’s brokers face-to-face.

Resultat