A new look, for a new player.

By shifting focus from raw specs to real-world use, we gave NordCore a brand that feels as tough and reliable as the technology itself.

Services performed

Branding / Creative Direction / Brand Development / Presentation / Artificial Intelligence / Content Creation

Facts, facts, facts

At the start of the project, NordCore were launching a new line of ballistic plates. Lightweight, exceptionally strong, built to protect Europe’s finest in the field. The product was world class, the brand wasn’t. The spotlight was stuck on the plates themselves. No focus on the people wearing them. No real storytelling around the advantages the technology unlocked. Instead, bland graphics and lifeless presentations that left no impact.

“Our first mission was to highlight the actual perks for the people in the field. They are, and should be, at the very center of NordCore’s brand, values, and communication.”

John Sernryd

Better brand, stronger communication.

We rebuilt NordCore’s brand with one principle: put the wearer at the core. Every touchpoint now highlights real-world use, showing the vest in action, complex environments made simple, rugged terrains, night and day conditions. The gear is no longer just a product spec, it is a promise of protection. We delivered a new visual identity, a bold presentation system and custom content produced with AI to match the budget and timeline. The messaging shifted from focusing on material specifications to showcasing the people who depend on them.

Charging ahead.

With a revitalized identity, NordCore now presents itself as more than a manufacturer. The brand positions them as a trusted partner in the field, elevates the product from a simple plate to a complete protection system, and clarifies the benefits for end users, distributors and buyers. NordCore is now equipped with scalable assets that make future launches and marketing campaigns sharper, stronger and more human.

Resultat